Privacy policy

Last updated: 10 October 2026

1. Who is responsible

PIET GLOBAL - FZCO, IFZA Business Park, DDP, Premises No. 26218-001, Dubai Silicon Oasis, Dubai, United Arab Emirates. Privacy questions: [email protected].

2. What data

Your email address, your photo and the result, details of your order and subscription, payment details processed by our payment provider (we do not see full card details), your messages to us, and technical data such as your IP address and browser.

3. For what purpose and on what lawful basis

To provide the service: editing photos, your account, order, subscription, cancellation of your subscription and exercise of your right to cancel (performance of a contract).
To protect the website against spam and misuse (legitimate interests).
To measure our advertisements, only if you give your consent to this (consent).
To keep our accounting records (legal obligation).

4. Your photo

We only use your original photo to create the result; as soon as your photo is ready or creating it fails, we delete the original. To check whether the result looks like you, we automatically compare it with your original photo; we do not use this to identify you and we do not store facial features. Photos that you create in your account are stored for 30 days so that you can download them again, and deleted earlier as soon as your subscription has ended. A passport photo that you have not yet ordered is stored for a maximum of 7 days; an ordered passport photo for 30 days.

5. Recipients

For the business photo, the football player photo, the Dubai workplace photo and the passport photo in your account, we send your photo to fal.ai, which carries out the chosen edit. A passport photo that you create without an account is not sent to fal.ai.
Rapyd processes your payments. Amazon Web Services hosts the website. Mailgun sends our emails, such as login, order and confirmation emails.
We use Google reCAPTCHA against spam and misuse, and Google Ads (only with your consent) to measure advertisements.
Google Privacy Policy: policies.google.com/privacy
Google Terms of Service: policies.google.com/terms
How Google uses data: policies.google.com/technologies/partner-sites
fal.ai Privacy Policy: fal.ai/privacy

6. Transfers outside the UK

PIET GLOBAL - FZCO is established in the United Arab Emirates and some of our service providers are based in the United States. Your data is therefore also processed outside the United Kingdom. You can ask via [email protected] which safeguards apply to a transfer.

7. Retention

We do not retain data for longer than necessary for the purpose: photos as described above, account data for as long as you have an account, and order and payment data for as long as the law requires for accounting purposes.

8. No automated decision-making

We do not make decisions about you based solely on automated processing that have legal effects. The automatic photo check is only an aid.

9. Your rights

You can access, rectify or erase your data, restrict processing, object, receive your data in a commonly used format and withdraw your consent at any time via [email protected]. We will respond within one month. You can also lodge a complaint with the Information Commissioner's Office (ICO).